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The Coffee Shop Ambience in Malaysia is Pretty Much the Way of Life
The coffee perception in Malaysia is likened to the Nasi Lemak experience. While the latter originates in the region, coffee is a worldwide occurrence. Malaysians commonly can have Nasi Lemak any time of the day. The same applies to coffee. While it is true that anytime is a good time for coffee, the Malaysia market for coffee seems endless. The coffee culture in Malaysia is varied; from baristas to a variety of instant coffee to healthy coffees to artisan coffee pop-up stores. Commonly, coffee lovers are people who enjoy a laidback pace of life. Thus, the idea to set up a coffee shop business in Malaysia is very relevant to the Malaysian lifestyle.
Way of Life
If you have lived in Malaysia for a while now, you will notice that generally, Malaysians are not in a hurry. They somewhat take their time to get things done. They also savour hanging out over coffee or tea at coffee outlets. It is merely part of the Malaysian way of life. Hence, take delight when you set up a coffee shop business in Malaysia, you will probably have guests lounging and lingering for hours on end. Maybe for the city folks, grabbing a cup of coffee is necessary to start the day. Thus, your coffee shop should be able to cater for grab and go as well as regular customers looking for a relaxing spot.
Evolving Market Trend
Malaysia coffee trend begins back in the days where older people get their coffee in neighbourhood kopitiams or coffee shops. If they could not get to the shops, coffee was the preferred hot beverage served at home. As time goes by, modern coffee shops came about focusing on coffee as a beverage. Back then, patrons ordered whatever that was on the menu. They had little understanding of what makes a great cup of coffee. The trend is evolving into patrons being more informed of the coffee culture and its history all around the world. Some may argue that a cup of coffee is just a drink, but international brands have also played up the ambience card. They offer not only coffee but charming and cosy surroundings. Hence, people are more willing to pay to improve their quality of life.
Your Coffee Shop
With these in mind, your ideal coffee shop should find the right solution to fill the gap in affordable and convenient coffee. People often advise that for every coffee shop, location is king. But with the pandemic holding the fort and online convenience rising, location wise takes second place. Anyhow, before you start dreaming up the coffee shop future success, get a company incorporated. That way, all your market research, business plan, marketing strategies would reside within the company confidentialities. Another aspect is to round up a team of like-minded people who are passionate about servicing patrons and educating people everything about coffee. Well, to set up a coffee shop business in Malaysia, there are many ways to commence it. There are incentives you can try if you are a start-up. Start small but with a bang. Utilise the social media platforms for your marketing avenue as it is free. Create bite-size contents as though they can smell the aroma of coffee. If you are bogged by the variety of ways to get things started, get in touch with us. We will ensure that you and your coffee shop will open its doors.